Sihtleht mängule Blastronaut

Abstract

In this bachelor thesis, the main principles of marketing and landing page characteristics are investigated. The importance of these principles in creating a landing page is explained. The computer game purchasing process is introduced. In this work, an effective landing page is created for the computer game Blastronaut by following the main principles, in order to increase the game's discoverability, people's awareness, and visits to the game's Steam page. Also the tools and techniques used are described.