The Effects of COVID-19 on Consumption of Animal and Plant-based Food: An Analysis of Twitter Data
Date
2021
Authors
Journal Title
Journal ISSN
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Publisher
Tartu Ülikool
Abstract
This study finds the the impact of COVID-19 on the consumption of meat and plant-based food
by analyzing the opinions of the supporters of both diets on Twitter. The study uses around
10 million tweets gathered from November 2019 to June 2020 to cover 3 time periods: Prepandemic,
when COVID-19 was spreading silently (November 2019 - January 2020), Transition,
when governments around the world started mass information spread and took action
(February - March 2020), and Pandemic, when almost all people lived under some sort of restriction
(April - June 2020). The study also analyzes the opinions of the users on both types
of food and groups them into 2 groups: meat-lovers and veggies. Tweets of each group in each
time period are analyzed and compared to see the change over time. The results show that,
neither of the groups were more popular than the other in all time periods. However, there is
a change when tweets are grouped by topics. Tweets about diets became more popular during
pandemic, while the number of very positive and very negative tweets about animal-based food
increased. In addition, towards the pandemic, both groups became more in contact with each
other, despite being previously isolated, and started paying more attention to risks related to
meat and links with the virus. Finally, the pandemic has increased negativity in veggies’ tweets
on food while not affecting meat-lovers.
Description
Keywords
social media, Twitter, COVID-19, Meat, Vegan, Vegetarian