Ajakirja The Cheers arendusprojekt

Kuupäev

2005

Ajakirja pealkiri

Ajakirja ISSN

Köite pealkiri

Kirjastaja

Tartu Ülikool

Abstrakt

Kirjeldus

The Cheers is an online magazine launched Feb 17, 2005. It is a publication put together without any monetary resources and thus with no risk of failure due to money problems. It’s a magazine with focus on entertainment and stories by writers from around the globe. This thesis talks about the development of this online venture. How it was put together, how it was started, how it was made to actually work. This online venture has survived a good 14 months. Good because 2/3 of new internet ventures die within the first few months. The Cheers has published articled by more than 140 different writers from more than 20 countries. Even though when it started it only had around 100 daily readers and no bright outlook for making any profit with it, things have come long way since then. Although The Cheers can still be considered development-in-process and it has many issues that need solving, it has now between 1000 and 3500 daily readers and has started to show potential for actual profit. This thesis discusses the magazine from all possible sides. I explane how the magazine was created and how can such magazine be developed at all. What The Cheers is all about and where is it heading? I discuss a number of problems that have come up during the life of this magazine and I also bring out issues that are still influencing The Cheers in a non-desirable way. Problems including complications with staff, problems with advertising, with organization structure, website layout, issue planning. In case of all these problems I try to explane it and then analyze what was done to solve the problem or what could be done to solve the problem now. There is also a short overview of the content of The Cheers covering 3 different magazine issues. Among other things, the sections, number of articles and their length has been brought out. I also conducted a quantitative study among the readers of the magazine as well as a qualitative study among the staff of The Cheers. The study of the readers brings out the age and demographics of our reader. The study carried out within the magazine staff deals with what people involved with it think about the magazine. What are the good sides, what are the problems. To make it more interesting, I have also written about the financial side of the publication. How the internet profit-making works and how The Cheers can earn profit for its owner and people involved. The discussion about what could be done, how should The Cheers be further developed, is brought out near the finish line of this thesis. There are many things that should be improved, changed or added to the magazine. I also explane what this magazine has given me, what kind of experience, what kind of knowledge that could be used in the future.

Märksõnad

H Social Sciences (General), bakalaureusetööd, Internet, ajakirjad, võrguväljaanded, auditoorium (meedia)

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