Jalgpallihuviliste arvamused jalgpalli kajastamisest Eesti meedias
Date
2007
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Tartu Ülikool
Abstract
Description
The purpose of the study was to examine how people who are interested in football
consume media in general and also their football related consumption. This study also
examined how people evaluate the standards of Estonian football news.
Specific research questions where as following:
Q1: How does person interested in football consume media?
Q2: How does person interested in football consume football related media?
Q3: Are people who are interested in football satisfied with Estonian media offering and
what are they expectations for the future?
Empirical data was gathered using internet-based questionnaire that was open for
answering during two weeks. The links to the questionnaire were in football-related
forum and portal of Soccernet.ee. The total number of participants was 181, 17 of them
were women. Most of the participants were aged between 13 and 26 (82%).
To study the groups closer and to see if there was any difference in opinions and media
consumption, the participants were divided into three groups depending on their answers
to 15 questions about their own knowledge of different football leagues. In the first group
there were 43 participants and their football knowledge was low. In the second group
there were 88 participants and their football knowledge was average. In the third group
there were 50 participants and their football knowledge was high.
The study showed that the biggest difference in usual media consumption were with radio
and internet – participants of this study use radio less and internet more that people in
previous studies. This might be related to the average age of the participants that is quite
low – so for youngsters internet is the most known outlet and the way how to gather
information. Internet, but also television is the two most important mediums for football
related media consumption.
People intested in football also point out that there are gaps in the news presentation, but
they tend to agree that the news are trustworthy and that all in all the Estonian media does
reasonably good job in producing football related news items. The participants are most
pleased with television company ETV, daily tabloid paper SL Õhtuleht and internet
portals Soccernet.ee and Sportnet. These channels also are the quickest to report the
news. From the negative side there are two TV companies – Kanal 2 and TV 3 that are
not rated highly among people interested in football. The most esteemed journalists are
Andres Must, Margus Luik and Aavo Sarap – all three of them are experts and not daily
news reporters.
People interested in football were also convinced that the standard of reporting football
related news will rise in the future.
Keywords
H Social Sciences (General), bakalaureusetööd