Ajalehtede lugemine gümnaasiuminoorte hulgas



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Tartu Ülikool



The goal of given Bachelor´s thesis was to study the habits and preferences of Estonian high-school children in following the news. The main aim of the research was to find out how important is traditional newspaper on the era of online journalism among the youth aged 16-18 years, who may be considered to be the most willing social group to use technological innovations. Furthermore the study determins which are the particular newspapers and subjects that are the most interesting for young people and how do high-school students relate to pages of newspaper that are ment especially for youth. The empirical part of the Bachelor's thesis is based on questionings and interviews that were conducted by the author in 3 citys of various size and population – in Tallinn, Tartu and Võru. All together the amount of participants was 260. The information collected with questionnaires was processed by using quantitative research methods, which allow primarly fixate, measure and make statistical conclusions. The transcriptions of conducted interviews were processed by using both quantitative and qualitative research methods in order to complement the statistics with reasons, attitudes and interpretations that young people have regarding media usage in order to follow the news. The questionnaire, interview and used research methods proved to be efficient. All previously rased research questions and hypotheses got answered. From the results appeared that students aged between 16-18 years are extremely interested in news and follow them mostly once a day or even often. Even though newspapers did not turn out to be the most popular mediums among high-school students, remaining on third place after television and internet, it appeared that young people do prefer traditional paper editions to modern online- newspapers. The results revealed that contrarily to previously raised hypothesis young people take more interest in serious subjects like domestic and foreign news than in sports and entertainment. Partly due to that fact they do not take greater interest in pages of newspaper like HIP! in Postimees that is ment especially for youth, but offers mostly storys about so-called stars not technics, subcultures, education, work and leisure activities, that actually interest young people. Different studys held in Europe have shown that the reading of newspapers has considerably decreased over the past years, especially among young people. Present Bachelor´s thesis has demonstrated that Estonian high-school students are not following the sorrowful trend and are very eager to read newspapers even though internet has seized an important place in whole society.


H Social Sciences (General), bakalaureusetööd, meedia, trükiajakirjandus, ajalehed, meediakasutus, auditoorium (meedia), noored, abituurium, õpilased