Ukrainian narrative construction efforts before and during Ukrainian-Russian war

Abstract

This thesis examines Ukrainian narrative construction before and after the start of the Ukrainian-Russian war. This aspect is examined through the lens of digital diplomacy in the context of inter-state armed conflict. In the current situation the focus would be on institutional digital diplomacy. To offer a detailed overview of these aspects, the author focuses on a single case of one institution conducting digital diplomacy. Therefore, this phenomenon would be used to contextualize Ukrainian Ministry of Foreign Affairs efforts in the digital sphere. In the current thesis, the author would focus on Ukrainian efforts in reaching out to European and other western powers support. These efforts are analyzed through narrative analysis to highlight the steps taken by Ukraine to counter Russian narratives and mobilize support among foreign allies.