Koeru valla imago kohalike elanike seas
Kuupäev
2007
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Tartu Ülikool
Abstrakt
Kirjeldus
The purpose of the thesis was to research and analyze different image elements of Koeru
Parish to give practical guidance for changing Koeru more attractive for different target
groups.
This paper consists of four chapters. The first one gives an overview of different
theoretical discourses that explain the concept of the image. The second chapter includes
background information about Koeru Parish. The second chapter also explains research
methods and research questions. The results and analysis of the research are presented in
chapter three. The last part of the paper lists main conclusions and practical advice in the
short and long term.
The study methods used for the empirical part were Osgood´s semantic differentiation
with a short questionnaire and semi-structured expert interviews. Semantic differentiation
revealed that Koeru Parish is „safe“, „developing“, „own“ and „opened“. In conclusion
image is positive. The results of semi-structured expert interviews were not that positive.
Semi-structured interviews revealed many shortages of Koeru.
The outcome of this research is that Koeru has different images in different target groups.
The largest gap between images was in the high school target group and the target group
which consisted of people who have moved away from Koeru. There is also urgent need
to solve the problems of living quarters, expand possibilities to spend leisure time and
invite companies to provide different services for local people. The positive conclusion
from research was that people are considering Koeru as a good environment for living.
Koeru has good opportunities to become the center of the region if it would be developed
by plans which are based on further research. Koeru has to clarify its strengths and
weaknesses in comparison to the neighbourhood. The subjective outcome from expert
interviews that Koeru has a better position than neighbour parishes must be confirmed by
further research before making any strategic planning.
Märksõnad
H Social Sciences (General), bakalaureusetööd, haldusjaotus, vallad, kuvand, Koeru