Kolmanda ja ärisektori partnerlus: arenguperspektiivid ja dilemmad
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Kuupäev
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Tartu Ülikool
Abstrakt
Kirjeldus
The aim of this bachelor thesis was to research the collaboration and partnership
between business and nonprofit sector. The extent, suitable preconditions, weaknesses
and potential for development of these transsectoral partnerships were studied with
samples from Estonia. In addition, the thesis offered a set of practical
recommendations for nonprofits.
At frst, a theoretical overview introduced the characteristics of profit-to-nonprofit
partnership, and the potential benefits and risks for both sectors. Additionaly, a
chapter focused on the state of the current transsectoral partnerships in Estonia.
In-depth interviews with eight respondents representing four notable samples of
partnership provided answers to the research question. As strategical partnerships
between sectors are yet relatively exceptional in Estonia, this sample consists of
collaborations that have found wider feedback within both sectors or in the general
public.
The research showed that the main incentive of businesses to engage in partnerships
was moral obligation to give back to the society. However, image building,
broadening of competences and innovation were also seen as potential benefits.
Moreover, the impact on organizational culture was also considered substantial.
Nonprofits considered partnerships a promising source of material and nonmaterial
resources. Next to financial support, nonprofits showed increasing interest towards
expert knowhow, contact networks, communication channels etc.
The majority of partcipating enterprises were willing to contribute both material and
nonmaterial resources. Respondents claimed that companies are beginning to see their
consultive role as a more sustainable input compared to sole financial support. The
results showed that in general, the fundamental differences of the two sectors were
grasped well and neither nonprofits nor companies were pressured with impertinent
demands. The respondents agreed that keeping one’s identity and sectoral focus are of
great importance.
Research indicated that the business sector is financially as well as morally prepared
to invest in the civil society. Meanwhile, nonprofits are widening their interpretation
of transsectoral partnerships beyond money. Strategic collaborations bring unique
benefits to either sector (i.e emotional gain or leadership experience). Therefore,
respondents believed in partnerships progressing both vertically (more in-depth) and
horisontally (new areas) in the near future.
Märksõnad
H Social Sciences (General)